LO1: Aims and purposes of advertising
Starter Purposes: -can increase overall profits/for commercial reasons -increases your target audience and demographic -educate/creating awareness/market their product -influence -increase recognition and branding -establish the brand Main purposes of advertising in general: .Create awareness for the product .Introducing a new product the product .Increase sales/convince consumers that they need the product/phycological and making people feel inadequate .Rebrand an existing product/changing exotics over time to appeal to a younger, youthful audience/change in values and society eg. uncle Ben's and maple syrup .generate feedback educating inform product release