Psychographics and audience targeting

-Mainstreamers/ follows popular trends and has a-lot of pop culture references brand identitiy

-explorers/ people who are wanting to find out something new, driven by a need of discovery

-reformer/ anti materialistic and want to change the world, donate to charity 

-the aspirer/ wants to seem to be wealthy, promotes a wealthy lifestyle and enjoys status 

-succeeder/ something that can make you more successful, seek reward 

-struggler/ live for everyday, dependent on alcohol, smoking and fast-food quick fix live for today

-resigned/ put up with traditional roles and enjoy safety and security, mostly older people with no motivation 

Mainstreamers who value the safety of family watch most adverts that cary the ideology of domestisity, which is the structural family home. 

This is an advert that goes against these gender roles and parodies the original 

Vance Packard wrote the written persuaders which showed how adverts manipulate people.

subject of the adverts are shown as an ideal version of the consumer or an ideal partner for the consumer (Carl rogers 1980/ phycological theory)

For example the infamous Yorkie adverts that stated that the product was only for men 

This also applies for the ideology of race in some adverts such as the dove commercials and the Snow skin whitening pills ad that was taken down for promoting white power ideology. 

A call to action- this is what the brand wants you to do next after seeing the advert. 

call to action response nowadays can be instant because of internet technology