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LO1 report - advertising campaign/ "taste the rainbow"

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structure of a campaign/ how long are they going to advertise the brand An advertising agency is a company that would create ads for a brand, this is because they have more experience in creating thee ads that the actual brand. _____________________________________________________________________________________ The Skittles "Taste the rainbow" campaign ___________________________________________________________________________________ Aims and objectives: The objective of this colourful campaign was to promote the skittles brand to a younger audience. This is proven via the constant use of bright colours and house style in the adverts that are used to present Skittles as a more silly and comical company, which is more likely to appeal to kids and young adults. Furthermore, with the introduction of social media and the skyrocketing popularity of memes and sharable content, Skittles have started to advertise their product online via videos and popular images that are intended ...
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Psychographics and audience targeting

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-Mainstreamers/ follows popular trends and has a-lot of pop culture references brand identitiy -explorers/ people who are wanting to find out something new, driven by a need of discovery -reformer/ anti materialistic and want to change the world, donate to charity  -the aspirer/ wants to seem to be wealthy, promotes a wealthy lifestyle and enjoys status  -succeeder/ something that can make you more successful, seek reward  -struggler/ live for everyday, dependent on alcohol, smoking and fast-food quick fix live for today -resigned/ put up with traditional roles and enjoy safety and security, mostly older people with no motivation  Mainstreamers who value the safety of family watch most adverts that cary the ideology of domestisity, which is the structural family home.  This is an advert that goes against these gender roles and parodies the original  Vance Packard wrote the written persuaders which showed how adverts manipulate people. subject of the adverts...
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LO1: Aims and purposes of advertising

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Starter Purposes:     -can increase overall profits/for commercial reasons -increases your target audience and demographic   -educate/creating  awareness/market their product  -influence  -increase recognition and branding  -establish the brand Main purposes of advertising in general: .Create awareness for the product .Introducing a new product the product  .Increase sales/convince consumers that they need the product/phycological and making people feel  inadequate  .Rebrand an existing product/changing exotics over time to appeal to a younger, youthful audience/change in values and society eg. uncle Ben's and maple syrup  .generate feedback educating  inform  product release
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